You may think as the weird cousin of social media that has nothing to do with companies or marketing – or just a place where antisocial media people go to play of Reddit. However, this is not really the case.
There are some dark corners of Facebook and Instagram, too, although yes, there are several pretty weird corners of Reddit. The true power of Reddit lies in its ability to place you along with your business front and center before your target market, and entirely new audiences, in a way that is private, and responsive.
Reddit has threads and subthreads (subreddits) for almost any possible audience. When you own a raincoat for chinchillas or an app for deaf people, the chances are very high that you will have the ability to discover that audience, full of people with an interest in, and knowledge of, that specific matter.
When you find your target groups, you will manage to glean an amazing quantity of insight from these communities. It’s possible for you to delve deeper into the general profile of your intended market, research common questions – you can locate merchandise/service testers. Just make sure you comprehend users and the platform well enough to do it the correct manner.
Pro tip: Tailor your content to Reddit especially. Redditors like far-out, enjoyable, unique content that allows for, and creates, discussion. You must take a private approach when conveying on Reddit, it’s distinct than on Instagram or Facebook. You might be speaking to someone who has no notion what you do, what your product is, or what your brand is about. Whereas on Instagram or Facebook, they’re already following your journey.
Quick comments on product/service
This can’t be stressed enough – with eighty million unique visitors a day there’s little to no possibility you won’t find a potential audience or at least a good approach to find inspiration, on Reddit.
Thinking of starting a brewery? Promised you can find a subreddit of brews that are most popular brewers’ brains to pick on where to start, and much more.
It’s generally fast and enlightened responses, and also brings in thoughts and views from people from many different backgrounds, which is a great thing.
Build a private link
Let’s be quite candid: Reddit is not the finest place for you drill your company messages into subthreads or to promote sales.
Reddit is a user-moderated platform with downvotes and upvotes that determine where a user’s content/responses are placed in a thread. For example, users can upvote a comment in order in order for it to be the most easily seen part of a thread they deem important, or essential. In that manner, companies can quickly ascertain what the most important topic their audience is interested in. Should you not play by the rules but they are able to also downvote you into oblivion.
Reddit’s an extremely exceptional place for you to associate with a superb niche audience and increase awareness.
Due to the diverse, though nicely segmented nature of Reddit, there’s virtually no limit to the type of company that could use it.
Regardless of where you are in your brand/business journey, Reddit can, at the very least, be an amazing source of advice and inspiration. It may change your organization, research, and development, SEO, or more.
Using Reddit is comparatively anonymous, so there’s little risk in seeing what potential is in the Reddit pool for your brand and dipping your toes. You’ll likely be pleasantly surprised, once you learn how exactly to browse the system.